These are mostly bulk emails that will be time consuming to send manually. Marketing Emails (Newsletters, Notifications, Cold or automated emails) must be personalized, properly designed and configured. You should be able to send them in bulk and achieve high inbox delivery rate. The most important piece of technology for doing this is the SMTP relay server.
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Frequently Asked Questions(FAQs)
SMTP stands for Simple Mail Transfer Protocol. It is the standard for which emails are sent and received over the internet. An SMTP server sends, receives or relay messages to other SMTP servers. It is a piece of software that resides on a computer or external server resource. Operationally, they are referred to as Message Transfer Agents(MTA) and, also as Message Delivery Agents(MDA), respectively. Without this piece of software properly configured, messages sent over the internet will not be transmitted nor delivered
When you send an email, receiving servers and mail clients evaluate it. They either receive into inbox, classify as SPAM and push to SPAM folder or reject and return them as bounce. Emails are treated as in the above based on a number of reasons. To hit inbox 100% all the time, you must meet some of the following conditions:
Your sending IP address should be of a static mail server and not looks like a dynamically-assigned IP. Emails coming from a heavily blacklisted IP address will be rejected. Sending IPs need to be checked regularly and cleaned. Monitor your list to remove spam traps, invalid emails and unsubscribes. Sending IP must have a PTR record. Keep valid reverse DNS records-your IP address that point to your domain. Publish a SPF record and a DMARC policy. Sign messages with DKIM.